SECP's Quarterly Provider Workshop - The Mid-Year Pit Stop
Being self-employed can be scary. Who do you go to for advise? What tactics would best serve the challenges that you're facing today?
Don't you wish you had a team of experts standing by
to offer guidance when you need it?
Wouldn't it be cool to be able to pull into a pit stop where you could get a tune up for your business? How would you like to create an action plan to move you ahead in the next quarter?
SECP has got you covered! Our team of hand-picked Preferred Providers have agreed to give special workshops to help you move your business forward throughout the year.
This special five-hour workshop will include Targeting, Marketing, PR, and Sales PLUS an additional workshop on business contracts for creatives and consultants. AND you take away a personalized action plan that you create during the workshop with the help of our experts to guide you through the next quarter. There's even a tracking device for you to use to see what's working best for you.
Check out these details:
We'll kick off the day by introducing the Action Plan idea and workbook and how to make this powerful tool work for you. You'll learn easy-to-use tactics that make planning a natural part of your day so you can be sure that you're moving forward PLUS you'll set specific goals for the coming quarter and use your own Action Plan workbook to track your progress as you go.
The Three Journeys of Marketing:
The fun begins with Mark Silver taking us through the journey of marketing. Why clients don't buy, why smart marketing tactics fail,
and how to reverse that.
You have probably heard potential clients say: "I'm really interested, but not right now..." And you've probably gathered many marketing tips and strategies that seem to work... and then they don't deliver the goods. What's really going on? Is there a larger context and a deeper purpose behind marketing that's being missed? Actually, in most cases there is. This workshop is meant to finally help make all of the marketing and sales you've learned finally work.
Mark is the founder of Heart of Business, and the author of five books and programs. He has worked with hundreds of entrepreneurs and small business owners, and thousands of people follow his teachings which he publishes every Wednesday. His clients have a habit of surpassing their goals by double or triple, without compromising their values or their heart.
He is has been named a Master Sufi spiritual teacher in his lineage, and brings an active connection with the Divine to his work. His hope is to see your business thrive so that it can support you and your family, while contributing to the community around you. For more information, check out his free workbook: http://www.heartofbusiness.com/thecore
A Marketing Message and Plan Based
on Your Authentic Strengths and Style
Portland's Creative Career and Marketing Consultant extraordinaire Vicki Lind. Vicki will guide participants through validation or clarification that their marketing message captures their three unique strengths. Then, you can sharpen, redefine, or add a segment to your market – people who would resonate (and be able to pay professional wages for) those unique strengths. Potent marketing strategies flow from these strengths and the people who value them.
One unique feature of Vicki’s approach is that she will not coax you to use strategies that aren’t sympathetic with your authentic self. For example, if you’re maxed out on computer time, joining Linked-In and Biznik may not be for you; if you’re an introvert, you'll not leave with a list of 10 events where you can “schmooze”! Instead, you will leave with a stated three strengths and three strategies that you will actually feel like doing!
Vicki Lind, MS, NCC is a creative career counselor who works with three groups of kindred spirits: creative people, people who want to make a difference, and procrastinators.
She is drawn to creative people because she, herself, is a creative divergent thinker (and a little bit quirky). Vicki imaginatively pulls together resources to meet the idiosyncratic needs of each client. Her own creative venues include painting and gardening.
Vicki also feels kinship with people who want their employment to reflect their ideals of helping individuals, the community, and the environment. She draws from her long professional history in education and mental health. Her adult roots are deep in Portland’s east side communities.
Vicki is a fixture in the self-employed creative community and has quite a devoted following. Ask around at the next SECP monthly event and you're sure to get glowing comments all around.
PR for Creative Consultants
Next up is public relations expert Macy Guppy of GoodWorks PR. Macy will introduce some simple ways the creative consultant can create awareness around their services.
With more than 20 years' experience as a public relations leader, writer, strategic planner, researcher and media expert, Macy makes GOOD work for her clients. She uses her diverse toolbox of experience and strategies to help businesses and nonprofits grow toward a sustainable future.
Macy feels fortunate to offer her public relations acumen to her values-based clients. Her experience includes strategic planning, research, writing, editing, branding, fundraising, media relations and event planning for healthcare, nonprofit and sustainable organizations and businesses.
In the Portland area, Macy has directed communications and marketing for non-profit organizations such as the American Heart Association, Washington County Historical Society & Museum and Goodwill Industries. She helps upstream companies such as Rose City Mortgage Specialists publicize and market their services and commitment to social responsibility. Accredited by the Public Relations Society of America, she served as president of the Portland Metro chapter in 2002.
Macy is a self-employed creative herself, so she knows that how many balls you've got in the air and she's knows how to make PR fit into a very hectic work schedule.
The Un-Mystery of Sales
The natural next step in your business Action Plan is the sales process. This is where most creatives fall flat! Sales and marketing expert Bob Sterry will take you by the hand and walk you through the process so you get it right - every time.
Bob is a s ales and marketing professional with worldwide experience in the sales and marketing of a broad spectrum of products and services. Successful track record domestic and international sales. Since 1995 applying these skills and experience to the marketing of art, performing art, and creative services.
A sale is not a mysterious phenomenon. It's not about winning or losing. It is a fair exchange of perceived values that are mutually agreed upon. It is very commonplace in everyday life. Make sales follows the same process from a simple inquiry through to delivery of the work. Bob will teach you the simple process.
Business Contracts for Creative Professionals
Many creative service providers are unaware of how to protect their business and copyright interests.
Learn the basic steps that will enable you to avoid conflicts with clients by creating a clear contract describing each party’s rights and responsibilities, including the proper use of your creative output.
Peter Vaughan Shaver is a Portland-based arts & entertainment attorney. His primary areas of expertise include intellectual property and general business law with an emphasis on copyrights, trademarks, licensing, music and art law, computer and Internet law, real estate and non-profit organizations.
Attorney Shaver works extensively with artists and creative professionals of all types and regularly presents educational lectures and workshops at local colleges and arts-related organizations, including, Portland State University, The Society of Children's Book Writers & Illustrators, the Oregon College of Arts and Crafts, Marylhurst University, The Art Institute of Portland, the Graphic Artists' Guild, the 100th Monkey Studio, and the Women's Art Caucus.
Join us for a business pit stop that will catapult your business
forward into the next quarter!
Date: May 23, 2008
Time: 9 am to 2:30 pm
Place: The Oregon Stamp Society Building, 4828 NE 33rd Avenue, Portland, OR 97211
Take Away: Each participant will take away a customized Action Plan workbook with the tactics to use and track for the coming quarter - as well as - personal relationships with the experts should they need more individual attention. 
Fee: Space is limited. Register by May 15 and get the early bird discount and save more than $25! PLUS we'll give you a special Thank You Gift!
When you register by May 15, we'll give you your own copy of SECP's Preferred Providers' Self-Employed Business Tips as a special thank you gift. The early bird registration fee is $74.
This special book is a compilation of tips from our hand-picked team of preferred providers. It cannot be gotten any where else. It's loaded with essential tips on running your business more profitably and more effectively. Don't miss it. Register Now!
Registrations after May 15 will be $99. SECP Premium and Associate members attend provider workshops for free. Learn about becoming a member here.
| Want more information about the workshop? |
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| Register now for the early bird discount of $25. You pay only $74. |
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